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营销高管

首席营销官(CMO)是首席级高管层级中变化最快、最为独特的职位。当几乎所有行业(从消费品、科技、医疗保健到工业)都更加以客户为中心、变革速度持续加快之时,CMO成为联结组织与客户的纽带。CMO领导品牌传讯,激发内外部客户,同时推动绩效营销这一日益重要的领域。他们还要应对几乎所有的商务挑战,包括数字化/数据颠覆、销售、创新、创立全新的客户体验,同时也是满足客户对新沟通方式的要求的主要接口。为了取得成功,今天的CMO必须擅长构建跨职能合作关系,并理解整个企业的价值链。这确实是个全新的领导角色。

亿康先达的CMO职能咨询顾问曾在全球领先的营销培训机构和最具创新精神的新创企业工作。作为数字化业务咨询团队的积极领导者,我们帮助企业设计符合其战略目标的敏捷型营销组织。我们评估和量化高管以往经验、当前能力和未来潜力的能力,可确保我们帮助您判明最适合承担未来挑战的营销领导人才。凭借我们的全球覆盖面和“全球一体”理念,我们将充分调动业务网络来招募充满活力的营销领导人才,他们能够帮助CEO和其他首席级高管驾驭这个空前重视客户需求的市场。

我们期待着与您合作打造业界领先的营销团队。


营销高管 顾问

Jason Hecker

Jason Hecker

Chicago

Global Lead

Jason Hecker is a leader of the company’s Food Segment. He advises both B2C and B2B companies on leadership and talent strategies to drive new growth… 阅读更多

李础强

李础强

香港, 上海

李础强 (Alex Lee) 常驻香港,他是亿康先达大中华区咨询团队的活跃成员。专注于零售、以消费者 阅读更多

Yao Yao

Yao Yao

上海

姚瑶是亿康先达消费品行业咨询团队的活跃成员,常驻上海。她为客户提供高管继任、领导力发展、管理层评估、 阅读更多

Julie Lee

Julie Lee

Seoul

Julie Lee, based in Seoul, is an active member of Egon Zehnder’s Financial Services, Consumer, and Technology & Communications practice groups. 阅读更多

Tanay Misra

Tanay Misra

Singapore

Tanay Misra leads Egon Zehnder’s Consumer & Sustainability Practice for Asia-Pacific and is based out of Singapore. He advises clients on CEO… 阅读更多

Shalimar Sulisto

Shalimar Sulisto

Jakarta

Shalimar is an Indonesian who is based in Jakarta and covers the Technology & Communications and Public & Social Sector practices. She is a valued… 阅读更多

Karan Narang

Karan Narang

New Delhi

Based in New Delhi, Karan Narang leads Egon Zehnder’s Consumer Technology and Digital group in India; and Marketing and Sales Practice in Asia… 阅读更多

Niveditha Viswanathan

Niveditha Viswanathan

Bangalore

Based in Bangalore, Niveditha Viswanathan leads the Healthcare/Life Sciences practice for Egon Zehnder’s and is active in the Digital… 阅读更多

Karthik Ramesh

Karthik Ramesh

Mumbai

Karthik Ramesh, based in Mumbai, is an active member of Egon Zehnder’s Health Practice. Clients value his ability to very effectively help… 阅读更多

Elies Abdelmalek

Elies Abdelmalek

Middle East

Elies Abdelmalek is active in Egon Zehnder’s Industrial Practice. With his extensive industry and consulting experience, he helps clients in the… 阅读更多

Patrick Nader

Patrick Nader

Middle East

Patrick Nader co-leads Egon Zehnder’s Global Real Estate Practice as well as the Marketing and Sales Practice in EMEA. He advises clients in the real… 阅读更多

Erik Seiling

Erik Seiling

Middle East

Based in Dubai, Erik Seiling leads Egon Zehnder’s Mobility Practice in the Middle East. 阅读更多

Glenice Maclellan

Glenice Maclellan

Sydney, Melbourne

Glenice Maclellan serves on the Firm’s global Board of Directors and is the former leader of Egon Zehnder in Australia & New Zealand. 阅读更多

Terhi Kurki

Terhi Kurki

Helsinki

Based in Helsinki, Terhi Kurki is active in Egon Zehnder’s global Leadership Advisory Practice. 阅读更多

Cesy Cenudioglu

Cesy Cenudioglu

Istanbul

Cesy Cenudioglu, based in Istanbul, is an active Consultant for executive search, leadership capability building, team assessments, culture… 阅读更多

Engin Guven

Engin Guven

Istanbul

Necip Engin Guven, based in Istanbul, is the co-leader of Egon Zehnder’s Consumer and Retail Practices in Europe, Middle East… 阅读更多


智识与洞见 | 营销高管

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Unlocking Leadership at Scale for Israeli Startups

Unlocking Leadership at Scale for Israeli Startups

Our insights with Israeli firms show three key areas for startup success: IPO-ready board, global executive attraction, and culture for expansion. 阅读更多

What Sets Successful Chief Revenue Officers Apart in Turbulent Times?

What Sets Successful Chief Revenue Officers Apart in Turbulent Times?

Companies are facing uncertainty and change, but Chief Revenue Officers (CROs) can help create stability and navigate their organizations through tough times. Based on… 阅读更多

The Kellogg Marketing Leadership Summit — Twelfth Annual Kellogg Marketing Leadership Summit

The Kellogg Marketing Leadership Summit — Twelfth Annual Kellogg Marketing Leadership Summit

Egon Zehnder is a founding partner of Northwestern University’s Kellogg Marketing Leadership Summit, now in its sixth year. 阅读更多

Embracing Identity: Insights from LGBTQ+ CMOs

Embracing Identity: Insights from LGBTQ+ CMOs

At 2022’s Kellogg Marketing Leadership Summit, three renowned marketing leaders gathered for a panel. They explored how embracing their LGBTQ+ identities shaped their careers… 阅读更多

Big to Small: CMOs Share Their Journeys

Big to Small: CMOs Share Their Journeys

When CMOs at successful companies decide to take a chance on life at a smaller company, they get a lot of wide eyes and… 阅读更多

Marketers: Dare to Dream and Disrupt Yourself

Marketers: Dare to Dream and Disrupt Yourself

As the keynote of the 2021 Kellogg Marketing Summit, CMO of NotCo Fernando Machado shared ten key lessons that any marketer can learn from.… 阅读更多

The Kellogg Marketing Leadership Summit — Tenth Annual Kellogg Marketing Leadership Summit

The Kellogg Marketing Leadership Summit — Tenth Annual Kellogg Marketing Leadership Summit

The 10th anniversary Kellogg Marketing Leadership Summit was unlike any other — a virtual setting that brought more attendees than ever before and content… 阅读更多

What CXOs Think of Marketing:

What CXOs Think of Marketing:

At more and more organizations, marketing has become firmly established as a C-suite function. 阅读更多

CMO Redefined

CMO Redefined

“Cladogenesis” is a term used by evolutionary scientists to describe the relatively sudden division of an existing species into two or more separate lines… 阅读更多

Renegade Thinkers Unite – Courage: Why Any CMO Job Description Is Incomplete Without It.

Renegade Thinkers Unite – Courage: Why Any CMO Job Description Is Incomplete Without It.

Kristi Maynor, Head of the U.S. CMO and Digital Transformation Practice at Egon Zehnder, joined Drew Neisser on his Renegade Thinkers Unite podcast to… 阅读更多

What We Heard – Never Waste a Crisis

What We Heard – Never Waste a Crisis

The combination of overlapping social media networks with passionate and vigilant consumers means that chief marketing officers and chief communications officers are never more… 阅读更多

How CMOs in the Epicenter of Innovation View the World

How CMOs in the Epicenter of Innovation View the World

We recently held a private dinner for 20 CMOs from some of San Francisco’s most disruptive companies in the hospitality, food, insurance, financial services… 阅读更多

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